Speakers Include

Brad Ward, CEO, BlueFuego (USA)

Tim Elleston, Head of Digital Media, Murdoch University	Mark Puncher, Manager Strategic Development, Hobsons Australia	Susanna Wills-Johnson, Marketing Manager, University of Western Australia	Shaun McDonagh, Former Director Marketing & Communications, University of Queensland
Greg Joffe, Director, The Nous Group	Karen Carriero, Director Marketing University Marketing, Curtin University	Jo Rees, Manager Brand & Market Research, CQUniversity	Stephen Holmes, Director, The Knowledge Partnership

• Robert Lawrence, Managing Director, Prospect Research and Marketing
• Michaela James, Postgraduate Marketing Manager, Marketing & Student Recruitment, The University of Sydney
  

About the Marketing Higher Education Symposium 2010

With the Higher Education Market opening up in 2010, now more than ever the role of marketing is pivotal to positioning educational institutions in a competitive landscape.

Reviewing and revitalizing marketing strategies is now vital for Universities in order for institutions to attract and recruit new and existing students in the borderless higher education industry.

With the open market looming are you confident that you are effectively positioning and branding your institution for success?

Is your organisation successfully harnessing the power of traditional and new media to recruit students?

Are you confident that you have the right tools to recruit students both undergraduates and postgraduates?

By attending this two day symposium which will bring together senior-level education marketing professionals you will find out the latest strategies, methods, tools techniques and technologies being used by the higher education sector to position and market their institution in a new landscape.

Why attend the Marketing Higher Education Symposium 2010?

• Find out how Universities are preparing for an open market in 2012
• Harness the power of social media to drive student enrolments
• Learn how to effectively build and position your brand to capture market share in an open market
• Discover innovative strategies for attracting funding and philanthropic donations
• Analyse the effectiveness of central versus faculty marketing models within Universities
• Assess the importance of measuring brand equity and marketing effectiveness
• Discover the tools to effectively recruit student profiles including undergraduate, postgraduate and alumni
• Capitalise on the power of market research when formulating your marketing strategy

Venue and Accommodation

Venue: Dockside, Quay Room 2
Cockle Bay Wharf, Darling Park, Sydney NSW 2000
Tel: + 61 2 9261 3777

Official accommodation and travel partner: Corporate Traveller
Sam Rowe
Travel Manager
P: +61 2 8121 2020
F: +61 2 8121 2019
E: Sam.Rowe@corporatetraveller.com.au